Web 2.0, according to conference sponsor Tim O'Reilly, is an "architecture of participation" -- a constellation made up of links between web applications that rival desktop applications, the blog publishing revolution and self-service advertising. This architecture is based on social software where users generate content, rather than simply consume it, and on open programming interfaces that let developers add to a web service or get at data. It is an arena where the web rather than the desktop is the dominant platform, and organization appears spontaneously through the actions of the group, for example, in the creation of folksonomies created through tagging.
The theory has been percolating for some time. But it intensified last week when O'Reilly published an
Ross Mayfield, the CEO of SocialText, a company that sells collaborative wiki software to enterprises and that is hosting the Web 2.0 wiki, had a simpler definition for conference goers.
"Web 1.0 was commerce. Web 2.0 is people," Mayfield said.
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